Fresh Island Festival is a hip hop music festival held at Zrće beach near the city of Novalja in Croatia. Founded in 2012 and usually held in mid-July the festival focuses primarily on hip hop culture along with r&b and grime. The festival takes place in 3 different venues on Zrće beach: Aquarius, Papaya and Kalypso. It also offers daily boat parties and pool parties, excursions and extreme and water sports. Since 2012 Fresh Island became the biggest hip-hop & urban beach festival in Europe featuring musicians, DJs and MCs from all over the world.